The Importance of Social Media

I'm watching one of the newest seasons of America's Next Top Model, which is a show in which a number of women compete for the title "America's Next Top Model" and a chance to start their career in the modeling industry. The new twist this season is the addition of the viewers as judges. The models' photos are posted on Facebook and the viewers' responses are added to the scoring the models receive.  The scoring also comes down to the girls' likeability - not just the girls' ability to produce a good photo.

Though I don't know if it's the best direction for this show, it's an interesting concept. It's a nice idea to allow the viewers to be able to contribute in some way. Viewers could potentially make sure that their favorite competitor stays in the competition longer.

It just goes to show how important social media is. These girls' chances of succeeding are lying in the hands of those who watch the show.